Tuesday, February 28, 2017

All the Pretty Colors

*This post contains affiliate links, which may allow me to earn a small commission if you click through to purchase a product.

"Composition in Red, White and Yellow," Piet Mondrian, 1936
Courtesy of the Los Angeles County Museum of Art - www.lacma.org

Hello friends,

One day years ago when I was playing tourist in Los Angeles County I encountered a kiosk that claimed the ability to photograph my aura if I would simply be willing to put my fingers in a machine. Then, using the print out (mine to keep), the employee operating the kiosk would be able to prescribe the right color therapy products.  First, the friend with whom I was walking tried it out.  Her photograph came out a rainbow of swirling colors all around her, with a light blue swoosh over her head, and lots of lovely yellows and aquas and greens and purples.

Then I went.  All red.  Just one giant red blob engulfing my upper body.  The lady manning the kiosk said she'd never seen anything like it.  The colors in the aura photographs were supposed to correspond to the well being and balance of my chakras, and this meant I was all root chakra and nothing else. Clearly I needed to surround myself with literally all the other colors to balance myself out.  Feeling as though I couldn't just take the photograph and go without buying something, I picked out a yellow candle and a blue candle consistent with her advice (and because I liked how they smelled) and went about my way.

But it stuck with me, the image of my big red blob.  I haven't seen the photograph in years.  I'm pretty sure it was a casualty of the great scrapbook purge of 2007.  Even if there is a such thing as chakras and auric fields, I highly doubt that some company trying to sell me candles can really capture a photograph of my aura just from having me stick my finger in a machine for five seconds. Nonetheless, I seem to frequently recall that I am red (A philosopher of sandwiches?).  And blobby.

The fact that the thought has stuck with me for so many years, despite my skepticism and the loss of the photograph, shows just what a memorable impact color and color associations can have on us. The notion that our colors need to be in balance may induce skepticism from many when it comes to New Age ideas like chakra healing, but as a foundational concept in art, decor, fashion and marketing it goes unquestioned by the mainstream.  We know when we look at certain colors, and more than that certain combinations of colors, we react at a gut level.  Some remind us of the calm of the sea and summer evenings and fill us with nostalgia.  Some make us happy.  Some lull us to sleep.  And others are a call to action, or even evoke anger.



I therefore try to be cognizant of the ways that I use color in my everyday life, whether I'm putting on an outfit that I hope will express my mood or hopes for the day, putting together a table spread for dinner guests, or diving into a cozy knitting project at the end of the day.

Here are some of the easy ways that I have found to play with color:

First, Design Seeds.  Design Seeds Design Seeds Design Seeds.  The concept is so simple, and yet so perfect.  Jessica Colaluca takes a single inspiration image and then pulls out various tones to form a delectable palette for use in decor, crafting, outfit selection, you name it.  Somehow the image + palette formula results in the perfect little inspirational nugget in a way that neither element on its own could ever achieve.  But it doesn't require anything more.  Elegant.

A photo posted by Jessica Colaluca, Design Seeds (@designseeds) on

A photo posted by Jessica Colaluca, Design Seeds (@designseeds) on

A photo posted by Jessica Colaluca, Design Seeds (@designseeds) on


I can envision myself knitting that last one already; translating this image and palette into a knitted piece by selecting just the right fibers seems like a delectable challenge. In fact, my angora Pueblo Shawl doesn't seem that far off:

Available at coupcoup.etsy.com



In a similar vein to Design Seeds, the Instagram account Color Consumption also pulls colors from an original inspiration, but whereas Design Seeds derives inspiration from an image Color Consumption uses intangible concepts - and even personalities - for inspiration.  While Design Seeds dives into the detail of every image to deliver a multifaceted, wide ranging palette, Color Consumption reduces and/or deconstructs its inspiration into two colors only, one large and one small.



A photo posted by Color Consumption (@colorconsumption) on


A photo posted by Color Consumption (@colorconsumption) on


A photo posted by Color Consumption (@colorconsumption) on



Iiiii...don't completely know what to make of it.  But it's cool!  And, naturally, one of the account's Instagram posts referenced IKB, or International Klein Blue, which I learned about in a college course on Buddhism and art.  Klein patented the color after working with a chemist to create it.  That, of course, then reminded me of this article about Harvard's pigment library, which apparently preserves the world's rarest colors.


Next, I want to introduce you to a book I absolutely swear by, Life in Color: the Visual Guide to the Perfect Palette - for Fashion, Beauty and You!




This one I ran into on the sale rack at the back of my favorite bookstore in Boston and I don't remember what compelled me to pick it up.  Maybe the fact that it was so cheap, or maybe the ridiculously long title that is really three titles, I don't know.  But I love it and show it to my friends. It does an amazing job of helping you figure out what colors are most flattering on you, but it does so much more than that.

One, it has tearaway color palettes you can take shopping with you, and those palettes are comprised of stickers.

Two, it has two quizzes, one that helps you figure out your color type and one that helps you figure out your style type out of five general categories (whimsical, boho, classic, chic and avant garde). Obviously it doesn't recommend using these things as hard and fast rules, and I don't, but it's actually helpful to have a sense of what it is you tend to go for, if for nothing else than using the right search terms for online shopping or describing what you like to other people.

Three, and perhaps most important, it's racially inclusive.  The book upends the conventional "season" method, in which all Women of Color are basically Winters by default, and provides its own system wherein it is underlying skin tone and not race or how dark your skin is that determines what colors you should be wearing. It then provides super helpful photos of women of several different races in each color type modeling the colors that do and don't work for them.

It also provides examples of each of the four color types combined with each of the five style types, as well as helpful tips for makeup, what neutrals to wear, and what to do if your favorite colors don't fall on the palette that's most flattering to you.


I could go on.

How about you readers?  Where do you get your color inspiration from?  How do you use color to create the mood you hope to evoke? Do you believe that it is necessary to achieve a color balance in life and, if so, how do you achieve it?  Discuss in the comments.

Emily

Tuesday, February 21, 2017

A Picture is Worth A Thousand Sales

*Some of the links to products that I discuss are affiliate links, meaning I may earn a small commission if you click through to the product.

"Nib or the Amateur Photographer (Nib ou le Photographe-Amateur)"
Henri de Toulouse-Lautrec, 1895

Courtesy of the National Gallery of Art Open Access Program.


Perhaps that title is hyperbolic because I have taken many photos of my work for my Etsy shop and have yet to make a thousand sales.

Nonetheless, the sentiment is correct.  If there's anything I have learned in *gasp* TEN years of running an Etsy shop - or doing anything on social media geared at gaining attention - it's that good pictures are everything.

To do well on Etsy you really have to treat it like a full time job.  I, already having a full time job and a part time job on top of that, clearly do not.  And so I maybe get one or two sales a month, three or four if I'm lucky, though one of my long term goals is to start dedicating more of my time and energy to Etsy in the future and see where it takes me (perhaps into the promised land of a full time creative career?  Who knows).

But, believe it or not, one or two sales a month is a vast improvement over the kinds of sales I used to see.  There was a period of several years where I didn't have a sale.  This was a combination of multiple factors.  I wasn't good at using appropriate search terms.  Etsy's internal search results rely heavily on listing recency, so if you're not listing frequently your stuff is naturally going to get buried in the search results.  I wasn't spending any time promoting my Etsy shop externally, and still don't because of my limited resources.  And part of it, I'm sure, is that it takes time to develop a base of repeat customers as well as followers on Etsy who help to generate views by liking items that I have listed.

But I suspect the primary culprit was my photography.

Compare:
Fire Opal and Lapis Necklace, current
Available at coupcoup.etsy.com


Crochet wire and pearl necklace, 2007


Pearl and glass bead earrings, 2007
Gemstone Earrings, current
Avaialble at coupcoup.etsy.com




The difference is striking, no?  I'd analyze what makes one so superior over the other and then get into why that generates more interest in my shop but...what's that they say about a picture?

Thing is, getting good photos isn't easy.  I'm still not 100% thrilled with the quality of my photos. That difficulty is a big part of why I didn't have great photos from the very beginning.  First of all, you need the right technology.  When I started my Etsy shop smart phones were not a thing.  I remember hearing about some college friends of mine (who now both work in Silicon Valley) waiting in line for this thing called an Apple Phone and having no idea what they were talking about.

So I was taking all my product photos using an old 5 megapixel point-and-shoot camera my parents bought me as a present when I left for college circa 2004.  I'd then have to load my photos into my computer via a USB cable.  Photoediting software was expensive and a thing only professionals seemed to have.  Eventually I downloaded Google Picasa and even that was a huge step, but it's still not great, and doesn't even compare to the photoediting apps I now have on my smartphone.

There was also the issue of getting practice and having access to an environment in which lovely photos were a possibility.  The best camera in the world can't do much for you if your apartment doesn't get natural light.  So moving to D.C. and suddenly finding myself in a big beautiful apartment with tons of natural light, in combination with the acquisition of a smartphone, made a huge difference.  My phone camera was better than my point-and-shoot.  I could edit my photos using a phone app and e-mail them to myself or upload them directly to Etsy.  Even now a handful of my product photos on Etsy were taken using Instagram.

But the real game changer was my DSLR camera, which I bought used off a friend for $150.  A good deal, even though I still had to shell out more money for lenses - and I was able to find affordable off-brand lenses on Amazon that work just dandy with my Nikon camera body: I use this 18-55mm zoom lens for general phtoography and love working with this 50mm prime lens for still product photos.

                        

It's nothing that amazing, a starter DSLR really, but a DSLR is still a DSLR.  It makes a particular difference when I'm photographing my tiny, delicate jewerly or trying to get up close photos of the stitching and texture of my knitted goods.  It's amazing being able to switch to the lens that best fits the job.

I also bought magnifying lens filters that I can screw on to the end of the lens and that create a closeup macro effect without having to shell out for a super expensive macro lens.  We're talking $13 instead of $1300.



This combination of DSLR with lens and macro filter has enabled me to get close up shots both of the gems in my jewelry and the texture of my knitted items.  It's really important on both fronts because I want to feature the way the light glints off the microfaceting of my gems, while my knits are special precisely because I knit with thinner, higher quality yarns than most and pay a lot of attention to subtle texture when I choose what stitches I use for my various knit pieces.






See all my hand knit textile creations at coupcoup.etsy.com


Even now I still photo edit the DSLR photos on my computer, often using Picasa.  But now my editing is to do what editing is supposed to do: adjust the light levels, the white balance, crop, etc. Before the DSLR my editing was generally to mask the fact that it was a poor quality, noisy, hazy photo to begin with.

The lesson I have learned is that a creative business is a visual business, meaning that a creative business is synonymous with photos.  Photography, in my opinion, is perhaps the most resource-intensive part of running my Etsy shop.  Theoretically that should be the art-making which, yes, is time consuming, and yes, requires me to shell out money for materials, whereas I already have the DSLR. But the making is actually the fun part.  And photography is also fun - when you're using your camera to take beautiful artistic shots of things you want to be shooting.  Not so much when your back hurts from hunching over all day to get a decent close up shot of a spring clasp.

It also takes 20 shots to get one good one, and if you're relying on natural light through the window, which I am, climate conditions and timing have to be right, too.  This means I can't plan photography for when I get home from work because it's too dark out, so I have to dedicate a big chunk of my weekend if I want to get decent photos.  And that means that if I'm busy with other obligations for several weekends in a row my products sit unlisted until I can get around to it.

More than that, I've noted that my emphasis on better photography over the past few years has completely changed how I run my Etsy shop in general.  I've moved away from one-of-a-kind items to items I can reproduce because that lets me reuse the same photos.  Now, when I design an item, my first consideration is whether it will photograph well and the amount of time and energy it will take to actually snap a good photo.  Will it require a model?  Will I have to hunch over for an extended time in hopes of getting an image that isn't out of focus or is it something that will photograph well from 2 feet away?  Can it look good just against a simple white background?

This is, I think, a large part of why the emphasis in my shop has gone from jewelry to textiles to journals.  In addition to being my top selling item, the journals are highly photogenic and easy to photography quickly - maybe that's connected.  Jewelry is small and delicate, and very hard to capture, particularly if you're trying to capture its luster.




View all my journals at coupcoup.etsy.com



Overall, I'm pleased with the look of my shop these days and proud of myself for attaining the level of photography that I've achieved (though there's still plenty further to go).  I also now know so much more about how to model an online business around branding and imagery than I did when I first started my shop, and there's a lot I would have changed from the beginning if I could go back and redo it knowing what I know now (having a store name that's easier to spell and pronounce, for one).


But at the same time, I can't help wondering if we're missing something now that we live in a world where Instagrammability is the number one determinant of a product's ability to sell.

Emily




Tuesday, February 14, 2017

The daunting promise of a new blank journal

"Inkwell," Charles Caseau, c. 1937.
Courtesy of the National Gallery of Art Open Access Program


Hello friends,

Ever since childhood I have always been both obsessed with and terrified by journals.  That's right, those beautiful little books filled with blank pages and endless potential. Scary.

I developed the bad habit of impulse buying them on sight, falling in love with more of them than I could ever fill.  And then when I had them home I couldn't bring myself to write in them. The pages were so pristine.  I couldn't sully them.  The minute I stained them with ink they'd be ruined.  So I amassed this big, guilty collection of completely blank, untouched journals.

I've dealt with this problem as an adult not by confronting whatever bizarre psychological thing is going on in my head but by simply not allowing myself to buy journals.  I write in cheap, spiral bound notebooks from the drug store or on legal pads.  It doesn't mean that I don't still want to buy every beautiful blank bound book I see.  I just avoid them.  And I've been happy like that.

Or at least I was until a big, fancy, shiny new store selling nothing but journals, cards, writing utensils and journal accessories opened half a block from my office.  Just shoot me right now.


OOAK and handmade

For journal customization


Bat Mitzvah gifts for days...


Of course I went in.  I went in twice in one week.  It's the most wonderful and most terrifying place all at once.  The good news is that they specialize in journals so magnificent that the prices on most of the pieces I covet thwart the urge to impulse buy.

Most.

Voila, my first new journal in many, many years:





I'm in love.  That old school type and soft fabric over the binding.  The vintage-y kitsch of those unfinished edges.  The appeal to my francophilia - or maybe it's just that the previous night I'd attended a lecture on Toulouse-Lautrec.  The texture and thickness of it.  But wait, there's more:





Is that three different kinds of paper you ask?





Is that a place to date the lined pages?






Wait - are those blank pages curiously perforated straight down the middle?



So here is the big question: What do I do with this thing?  Dated, lined paper I get.  Graph paper? Perforated blank pages?  This thing was designed for something and someone in mind but what and whom I do not know.  Probably not me.

For only $15, I should just treat it like a regular old notebook and use it to draw, scribble, sketch, list, draft and....I guess graph?  whatever I want.  Yet to me this thing is sacred and daunting, a thing of awe.

I want to - and by "want to" I don't mean "want to" so much as "have a neurotic impulse to" -  turn this into a single, cohesive project, with a consistent theme and purpose throughout.  I want it to be an art book, a coffee table book to add to my collection, a museum piece.

But I think that it's that kind of unrealistic goal setting that makes it difficult for me to "sully" my journals with, you know, my words and thoughts.  Somehow just sitting down to write whatever I feel like seems disrespectful and a waste of good paper.  I'd want to write down five drafts elsewhere before writing it in, but that's absurdly out of whack with the purpose of the thing:  The journal is where you're supposed to work out your drafts.

Maybe a travel journal, or a scrapbook of a certain aspect of my life.  But when I set forward on these projects I find my inclusions sparse.  All my travel journals from past trips have 20 pages filled and 100 pages left blank, and it seems so wasteful.  Of course, maybe one day it could occur to me to keep a single travel journal and include all my trips together...


"At the Writing Table," American 18th Century, c. 1790.
Courtesy of the National Gallery of Art Open Access Program


This rule making impulse has been my problem with past blogs, too.  I was too rigid about what I allowed myself to write and it stopped being fun and after a few posts I stopped coming up with ideas.  Sometimes, Emily, you just don't have the time or the will to sit down every week and watch an episode of Star Trek and then write up a long, detailed, thorough analysis of its themes.  Or to create a photo collage of beautiful yarns and knitting projects that all fit the same theme or color palette every single post.  Or design a totally new craft project with detailed step-by-step instructions.

That's a mistake I have opted not to repeat here; I have purposely allowed myself flexibility to write loosely around a very general theme for this blog and so far I'm not finding it hard to produce content (whether it's good content...I guess you're the judge of that).

My sense is that I need the same attitude toward my written journals.  In the past I tried a wine journal.  That lasted 3 entries.  I tried a reading journal - when exactly do I have time to read?  I tried diagramming and journaling the various tarot readings I've given myself.  Ha!  Then you have to go reread them and see how wrong you were.

I have been maintaining my perfume-making journal, mainly because it's where I write down my brainstormed fragrance concepts and scribble out my recipes and their modifications. What is it, I wonder, that makes me keep the perfume journal?  Necessity, I think?  Perhaps the fact that I view it as documenting an artistic process, which is a thing of value and beauty unto itself.  I may have been inspired by J.K. Rowling's keeping of a journal for all her ideas during the writing of Harry Potter. Don't judge.

"The Artist's Wife with a Book," Georg Friedrich Schmidt, 1752
Courtesy of the National Gallery of Art Open Access Program

So back to my current conundrum.  What do I do with mon carnet de poche?

I Googled around for other bloggers' take on this and didn't find anything that spurred great bursts of inspiration.  A lot of the suggestions were basically just more rules: dream journal, goal journal, this journal, that journal...written-in journal as a gift for another person - that wasn't a half bad idea.  But that seems more like a loophole to get around my fear of journaling rather than taking the problem on directly.

So I think, then, I'm going to apply the lessons I've learned from my own blogging experience, and rather than set strict rules for myself just give myself some overall guidelines:

1. Any subject matter is just fine
2. This journal is a gift to your future self
3. Therefore, everything it includes should be a source of future inspiration
4. Be creative

I think - and the format and different page styles of this journal really do make it the perfect book for this - the goal here will be to simply capture moments.  Short ideas, little bits of inspiration.  It is going to be my inspiration journal.  Maybe a journal for inspiring future journals.  A meta-journal.

Above all, it should be beautiful.  Not beautiful in a purely vapid sense but from the perspective of aesthetics themselves carrying value and meaning.  Its beauty should speak, give the reader pause. It's for me, but as much for anyone else who might pick it up should they discover it sitting out on my table.  Personal, but exhibitionist.  A work of art unto itself in that it chronicles the process of creativity, but more than that a collection of tiny prototypes.

This, my friends, is going to be the year that I'm not freaked out by blank paper.


What about you?  Do you have a similar experience with journals, or are you a voracious journal user?  Do you have any peculiar preferences when it comes to journals - does the size, the shape, the number of lines, the color of the paper have to be just right?  What do you write about?  Do you keep separate journals for separate things or does it all get thrown into a giant mishmosh?  What function does your journal play in your daily life?  Is it more functional, or more therapeutic?  Discuss in the comments.

Emily

Tuesday, February 7, 2017

Instagram, Travel, and Art Photography

"Photographer's Studio," Perkins Harnly and Nicholas Zupa, 1935/1942
Courtesy of the National Gallery of Art Open Access Program


Hello friends,

Remember back in the day when people went on family trips and insisted on taking thousands of shots of little tiny people in front of big washed out landscapes using their big clunky point-and-shoot cameras?  And then waiting to get them developed, only to find your finger blocking the shot in half of the pics?  Remember when "travel photo" was a distinctly different thing entirely from "art photography" ?  I find it fascinating how travel photos have transformed in the past decade or so, not because of a move to digital SLR technology or otherwise improved cameras themselves, but because of the pervasiveness of smartphones.

While I love my DSLR camera for the light quality, customization and functionality it provides, I think I might love my smart phone camera even more.  It affords me the ability to take a shot of anything, anytime, anywhere because my camera is always with me, always sleek and accessible, with no assembly required.  And then there's Instagram, which lets me make the photos beautiful, and immediately connects me with a vast audience who will appreciate my work.  Some may look at Instagram, and other social media, as a drug for narcissists, but as an artist and maker I think there is nobility in creating and disseminating images that can bring a little bit more beauty into the lives of others.

This means that, while in the past it was skill and equipment that determined whether one was a decent photographer, today the only thing standing between the average phone user and a portfolio full of beautiful shots is effort.  I'm not saying that the average Instagram account can compete with Ansel Adams, simply that the ability to create beauty and to legitimately consider oneself an artistic contributor is infinitely more possible thanks to today's smartphone technology.

And, on a personal note, I have noticed that since obtaining a smart phone and becoming an avid Instagrammer, the way I take photos on trips has changed dramatically without my even realizing it. Yes, there have been times where I knew I was going to be somewhere beautiful with friends willing to model and dragged along my DSLR.  But there have been other times - quick romantic weekends in the country, a wedding at which I was a busy bridesmaid, or numerous business trips - when it didn't occur to me to bring my fancy camera kit, or when it simply wasn't practical.  During small breaks between sessions at a large business conference it's hard to find time to set up a tripod, but it's easy to pull out my phone and snap a few instas in the hotel lobby.

Similarly, it's often those strange, surprising moments we're completely unprepared for that make the best photos, but who other than a professional photographer has their DSLR on them at those times? In addition to my travel photos, some of my favorite Instagram shots came about when I was walking around on my lunch break during work or just outside a business meeting.  Having Instagram on my phone affords me the ability to be opportunistic.

And it was precisely those times, when I was armed only with the camera on my cell phone, during which I had to fall back on effort, resourcefulness, and creativity, that I grabbed some of my most favorite photos - not my most favorite Instagram photos, my most favorite photos period.

These come from my personal Instagram account:


Random furniture set up in Dupont Circle, D.C.:


A photo posted by Emily S (@bostoniensis) on



Views from a business meeting in a DC skyscraper:

A photo posted by Emily S (@bostoniensis) on


A photo posted by Emily S (@bostoniensis) on


The federal building in San Francisco:


A photo posted by Emily S (@bostoniensis) on


Scenes from a business trip to Charleston, SC:


A photo posted by Emily S (@bostoniensis) on



A photo posted by Emily S (@bostoniensis) on



A photo posted by Emily S (@bostoniensis) on


Berry picking in the rain at Butler's Orchard in Maryland:


A photo posted by Emily S (@bostoniensis) on


Outside the Supreme Court:


A photo posted by Emily S (@bostoniensis) on


The Kimmel Center in Philadelphia:

A photo posted by Emily S (@bostoniensis) on


Hotel room view, New Orleans:

A photo posted by Emily S (@bostoniensis) on


Door, New Orleans:

A photo posted by Emily S (@bostoniensis) on


Ritz Carlton, New Orleans:

A photo posted by Emily S (@bostoniensis) on


Unknown girl, Plymouth Massachusetts:

A photo posted by Emily S (@bostoniensis) on


A vintage car in Florida:

A photo posted by Emily S (@bostoniensis) on


Chairs at a vineyard in Purceville, Virginia:

A photo posted by Emily S (@bostoniensis) on


So how about you readers?  Care to link to any of your own Instagram shots that you feel embody this concept?  Or if not, is there a particular reason that you prefer not to use Instagram?  Discuss in the comments.

Emily